CT4 BUSINESS™
The Authorized Reseller Program. For firms that want to resell CT4 products without delivering consulting. The companion path to CT4.DIRECT.
Two Paths to the CT4 Ecosystem
Not every firm wants to deliver consulting. Some want to resell products. CT4 BUSINESS is for them. Cybersecurity firms, MSPs, training companies, professional development providers, and corporate L&D suppliers can become Authorized Resellers — distributing the CT4 books, certifications, AI subscriptions, training seats, and merchandise to their existing customer base. Lower entry. Lower commitment. Wholesale margins. Without the obligations of consulting delivery.
Two Distinct Paths
The fundamental distinction: CT4 BUSINESS resellers distribute products. CT4.DIRECT Partners deliver transformations. Choose the path that fits your business model — or run both, with separate engagement teams.
CT4 BUSINESS™
$500/year program fee · 25% wholesale margin on all CT4 products · public reseller directory listing · co-marketing assets · NO consulting delivery rights
- ✓Resell books, AI subs, certifications, training, merch
- ✓Branded landing pages with reseller attribution
- ✓Co-marketing playbook + email templates
- ✓No CT4 certification required for staff
- ✗Cannot deliver CT4 consulting projects
- ✗Cannot use CT4 brand for service delivery
CT4.DIRECT™
$3,000/year franchise fee · 100% project revenue · CT4-branded consulting practice · CT4.EXPERT or NINJA required · territory-protected
- ✓Run a CT4-branded consulting practice
- ✓Deliver transformations under the CT4 license
- ✓Keep 100% of project revenue
- ✓Includes all reseller rights as a bundled feature
- ✓Territory-protected geographic exclusivity
- ✗Requires CT4.EXPERT or CT4.NINJA certification
The CT4 BUSINESS Toolkit
📚 Full Product Catalog
Resell every CT4 product in the lineup: print and ebook editions, audiobook, all four certification exams, CT4.AI subscriptions, CT4.ACADEMY seat licenses, branded merchandise, the CT4 Tabletop Game, awareness training mini-game licenses. One supplier relationship, full ecosystem access.
💰 Wholesale Margins
Standard 25% wholesale margin on physical products and training seats. Higher margins (35%) on volume tier (10+ units per quarter). Consumables (downloadable assessments, e-books) at 30% margin. Predictable, transparent, stackable with referral bonuses.
📋 Public Reseller Directory
Listed in the official CT4 Authorized Reseller Directory by region, industry, and product specialization. Customers searching for local CT4 product distributors find you first. Preferred listing for active resellers (4+ orders/year).
🎨 Co-Marketing Assets
Branded landing page templates, email sequence templates, social media graphics, product one-pagers, and case study templates. Drop your logo and ship campaigns in days. Quarterly co-marketing calendar with launch announcements.
📞 Reseller Support Portal
Dedicated reseller support portal with order management, sales analytics, marketing asset library, and direct line to the CT4 Reseller Operations team. Priority response on all order-related inquiries.
🚀 Launch Bundles
Pre-bundled product packages designed for easy resale: "Cybersecurity Awareness Kit" (book + awareness games + 5 TECH exam vouchers), "SMB Transformation Bundle" (book + AI sub + Tools + 1 PRO voucher), "Enterprise Training Package" (Academy team licenses + executive program seat).
Designed for Four Types of Firm
🛡️ Cybersecurity Firms
MSSPs, vCISO firms, and security consultancies that want to add the CT4 product line to their existing customer relationships — without the commitment or certification requirements of full Direct Partner franchise.
🎓 Training Companies
Cybersecurity training providers and corporate L&D suppliers integrating CT4.ACADEMY content and certification exams into their existing course catalogs. Drop-in product additions for established training firms.
💼 IT & MSP Resellers
IT solutions providers and MSPs that want to upsell their existing client base with cybersecurity awareness, certification programs, and assessment tools — without standing up a full security consulting practice.
🌐 International Distributors
Regional distributors handling CT4 product sales in countries where direct shipping isn't viable. Bulk physical book orders, regional certification exam delivery, local-language merchandise. Territory-defined.
Become an Authorized Reseller
CT4 BUSINESS opens for charter applications in Q3 2026. Founding charter resellers get: 50% off Year 1 program fee ($250 instead of $500), priority directory placement, and "Charter Reseller" designation that grandfathers in the original margin structure forever.